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It all starts with data. The most successful marketing campaigns start with data. A marketing agency or department needs to meticulously go over online and offline customer data to build a holistic customer profile. Relevant data of customers includes, but is not limited to location, preferred...

SEO, you might hear the abbreviation thrown around a lot, but what does it really mean? SEO, or Search Engine Optimization, in the simplest terms means setting up your websites and its content to show up in online searches. Traditional marketing tactics solely rely on the...