One of the most important ways to create an effective content marketing campaign is to demonstrate value to readers.
But how can you do this?
Put together well-written, relevant content. You should choose topics that are trending in your industry and that help provide insight and information on these issues.
For example, you could explain how FHA interest rates are indirectly impacted by the Federal Reserve’s decision to raise interest rates. The Fed raised interest rates most recently in June 2017, making this a relevant issue for those looking at mortgages.
By doing this, you build the brand of your business as one that provides value to readers, who also can be potential clients.