Importance of Targeted Marketing
It all starts with data.
The most successful marketing campaigns start with data. A marketing agency or department needs to meticulously go over online and offline customer data to build a holistic customer profile. Relevant data of customers includes, but is not limited to location, preferred social media platform, interests, income, etc.
These invaluable insights will help all marketing campaigns optimize advertising delivery and ensuring that marketing campaigns are reaching the appropriate audience. Campaigns that are not properly targeted to the correct audience not only waste time and efforts on behalf of the company handling the marketing campaign, but they also waste potential customer time.