Ask what does every single business owner what they want most and the answer you are going to get nine times out of ten is more customers.
Because more customers equals MORE MONEY. Nowadays for most businesses this means generating more traffic to their business website. There are many ways to go about getting more traffic to your website and we will go over a couple of those ways in this post.
We will starts with the free method, utilize social media. We cannot stress this enough. You can produce as much awesome content as you want on your company blog, but if no one sees it….what’s the point? There are different strategies for optimizing your results for your company depending on the type of business you are in. If your business in business to business or B2B, using twitter to get links our there and google+ promotions might be your best best whereas B2C businesses or business to customer business should rely of image friendly platforms such as Facebook or Instagram.
To drive more traffic to your site overall, a big factor many people are not aware of is backlinks. Backlinks are a critical factor in determining your SEO. Backlinks are links to your webpage from other webpages. You can start establishing some backlinks by guest blogging and allowing other businesses to write blog post on your page.
Follow up all your blogging with getting people to opt-in to updates. Then you can start an email marketing campaign with your potential customers, people that are already interested in the content you are putting out there.