Marketing Tips for Pest Control Professionals
We all love a good social media marketing campaign or an eye-catching billboard. The problem is that the world is flooded with ads in one form or another, so for yours to be successful, they need to stand out.
If your pest control marketing results aren’t as game-changing as you want, it may be time to think outside the box.
Marketing Tips for Pest Control Professionals
Thanks to technology, you have more marketing options than ever before. Try adding these ideas to your strategy.
Revamp Your Online Reputation
Did you know 91% of people read online reviews before making purchases on a regular basis? Pest control services aren’t impulse buys, so chances are your customers are reading your reviews.
Do a thorough search to find your review profiles on every review site you can find. Whenever possible, claim your profiles so you can manage them. If there are major review sites like Yelp or Google that don’t have a profile for you, create one.
Now the work begins: increasing your star ratings. Respond to every review, negative or positive, to show that you’re listening. When negative reviews appear, try contacting the reviewer to make it right.
Along the way, encourage every happy customer to post a review.
Start a Referral System
When it comes to your pest control marketing, your employees and contractors aren’t the only ones on your team. Add your happy customers to your roster.
Create a referral program in which, if an existing customer refers a friend, both the new customer and the existing customer get discounts.
This helps you in two ways. First, it brings in new customers. Second, it makes your current customers more loyal because they’ll keep coming back to spend their referral discounts.
Tell every customer about your referral program and hand out cards with the details as a reminder.
Market to Relevant Professionals
Marketing to potential customers is great, but marketing to people who can refer them could be better.
Take a moment to think about all the professionals who could discover that a home or business has a pest infestation. This includes cleaning companies, home inspectors, and general contractors to name a few.
Identify these professionals in your area and start getting to know them. Tell them who you are and what you specialize in. The next time they have a customer with a pest problem, they’re more likely to refer them to you.
Keep in mind that these relationships need maintenance. Make a point to connect with your referral resources every few months. A lunch or a cup of coffee goes a long way.
Becoming the Pest Pros
Whether you’re operating in a small town or a big city, you want to become known as the go-to pest control company. If this isn’t happening with your current pest control marketing strategy, the tips above can help you break out of your rut.
For more top tips, check out more articles on our marketing blog.
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