7 Steps to Grow Your Plumbing Business
1. Build a Website
This is a basic one but it’s better to address it. You won’t survive in the modern world without a website.
There are services, like WordPress, that provide easy-to-use templates. All you have to do is plug in your relevant information and you’re good to go. If you would like to get started with a WordPress site checkout our hosting link here.
If you aren’t real “techy”, we have an amazing website builder that requires no code and with a pre-done template for plumbers – you’ll be up in running in an hour. Message us if you need any help getting a website started today!
2. Be Social
Getting a social media account is second in importance to getting a website. Over half of marketers report that using social media boosted sales.
A basic Facebook account is a great place to start. Remember to take a few minutes out of your day to add content and engage with customers online.
3. Ready for Reviews
Once you’re on social media and listed on Google, you’ll start racking up reviews. Addressing all of them shows potential customers you care and gives them a good feeling about using your services.
Remember to always keep it professional and don’t pick fights with negative reviews. Give angry customers a customer service email to take their grievances offline and deal with them directly.
Referrals are a great real-world way to generate sales and earn repeat business. A plumber marketing referral doesn’t have to be complicated, it could just be a percentage off.
For example, if a customer refers a friend, the friend will get 10% off their plumbing and heating service. The customer also receives a 10% discount off their next service — a win/win/win!
5. Community Oriented
Attend community meetings to drum up business. Showing up at town halls, school meetings, and corporate promotional events with business cards in hand helps get the word out.
6. How-to Videos
Entertaining and educating your customers makes your brand seem authentic and knowledgeable. Making how-to videos is a great way to promote your business and educate people about common plumbing problems.
Don’t be shy — just talk about what you know and it’ll all come naturally.
7. Work on Word of Mouth
Ultimately, former customers and their opinion of you will be the best plumbing marketing company you could ask for. That’s why delivering exceptional customer service is so important.
If your customers are unhappy, try to resolve their issues politely and quickly. If they’re happy, ask if they’d submit a testimonial or review to your website or social media accounts.