Social media in the modern world is the life blood of marketing. There are over one billion people on Facebook alone. Your customers are on social media so you need to be too. If you want your business to grow and flourish you must stay relevant to your customers in the digital world.
Managing your social media presence is a daunting task. We understand that. Here are a couple of tips for all of the business owners out there juggling too many hats.
6 Steps To Make Your Social Media Pages Professional
- You need to take the time to figure out who your ideal customer is. It sounds simplistic but it’s surprising how many business owners fail to know their target audience [customer]. Once you have identified your target group, make sure you have done everything you can to first reach them and engage them.
- There are so many ways to reach your audience nowadays, it’s hard to stay on top of it. We recommend starting small with some email campaigns and if you have a little tech know-how set up an automated chat bot sequence via Facebook Messenger or third party service such as ManyChat.
- Social media potentially connects us to an almost limitless audience. Keep your content fresh, alive, constantly evolving and possibly entertaining. By now you know your audience so offer them a pleasing experience rather than a rush to further your product.
- Automation is one of the best options to help any business owner. There is so much out there and so much to do that none of us can do it all on our own. You need help, so let marketing automation lighten the load. Without it, you will constantly be playing catch up. Without a quick response some leads will disappear altogether. If you automatically respond there’s a much better chance you will get appointments rather than disappointments.
- Take care of the essentials. You have your social media pages all looking great. Everything is working perfectly. You are ready to go. But also make sure that all of the pertinent information is there as well, like phone numbers, addresses, email, employee bios (if applicable), and directions if required to guide your clients to your place of business.
- Lastly, a small detail, but perhaps an important one: ask for reviews and when you get them pay attention to what they are telling you. If a review is good maybe just smile and pat yourself on the back for a moment, then, if possible, accentuate the points listed as good or excellent. If it’s already good, can you make it better? Most of the time the answer is yes. If a review is less than what you had hoped for, make an effort to find out why this customer is unhappy and work to make it right. It really will make a difference.
Again, a good team can help with many of these things and free up your time for clients and improvements in other areas, like customer satisfaction, potential new venues, or expansions into other areas.
If your company could use help with their social media management, whether it be specifically for marketing/running ads, automating your social media presence as much as possible or managing your social media pages – reach out! We can help!