SEO, you might hear the abbreviation thrown around a lot, but what does it really mean? SEO, or Search Engine Optimization, in the simplest terms means setting up your websites and its content to show up in online searches.
Traditional marketing tactics solely rely on the business reaching out to the customer, SEO gives the business the power to be found by the customer when they are actively searching for a solution to the problem your business solves.
In general SEO helps improve your businesses visibility in the natural search results – not the same as paid search results. This is so important for your business because if don’t have your website optimized for search engines, you are actively losing customers that are looking for what your business delivers whether that be a physical product or service.
According to the SEO Tribunal there are over 3.8 million searches per minute, 228 million searches per hour and 5.6 BILLION searches per day on Google. We all Google and we do it A LOT. Your customer’s are also using Google as a valuable tool to find out which business to choose so optimizing your business website for search engines is critical in today’s world to receive a natural flow of clients to your business.
How can you get started?
The truth is that optimizing your website takes time and relevant content. If you are just starting out with your business or just entering the digital world with it. My first recommendation is to post extremely specific content related to your customer’s needs.
For example, say you own a tire company, answer questions like what kind of tires are best for snow or how long should my tires last.
Are you ready to start the path to optimizing your website for search engines? Is it still a little confusing to you?
We are here to help! Reach out to us with any questions and we can work with you on optimizing your business to get you clients naturally over time through organize traffic.