Most online business owners know they need to work on their content, but not all know exactly what it means and even fewer are utilizing it to its fullest potential. So what is it? It’s a marketing strategy utilizing your companies content, taking the created texts, publishing and sharing them in order to receive new traffic.
Usually this happens over social media, but it can be done through many other channels, like blogs, downloadable material, or even in video format. For you to understand the power and importance of Content Marketing, here are some reasons why your business NEEDS to be actively working on content and distributing it:
- 1. It Creates Trust
It is extremely important for your potential customers to trust you. Trust goes a long way and it’s oftentimes so important to have trust, rather than the best product out there. More quality content will translate into more trust, it’s as easy as that. People love to buy from trustworthy experts in their field.
- 2. Brand Awareness
In all reality, your business probably isn’t as well known as you would want it to be and it’s time to change that. You can use content marketing to dramatically increase your website’s traffic so that you can consistently get new people to become aware of your brand. Your content will demonstrate your knowledge to your customers and that in turn will associate your brand with being an expert one.
- 3. It’s great for organic search traffic (SEO)
Whenever someone looks for something on the internet, they use search engines like Google, which try to show the most relevant content out there. When you produce high quality content, which people read and appreciate, rather than spamming them with clickbait titles, search engines will recognize this and reward you with better results.
- 4. Generates Leads for Your Business
Maybe it should be number one on this list.
When you are doing anything online at all, it should be generating leads.
However, for you to generate any leads, you will need to build trust and brand awareness. The great thing about content marketing is that you create value for your customers even before they might have any intentions of buying. When a customer is happy without having to even buy anything, they are so much more likely to either decide to purchase your service, or to choose you once they develop a need for your services at a later time.
- 5. Finding your ideal customers
It’s nice and all to generate leads, but those will be useless, if they are coming from random people. You need to attract the right leads, so that your efforts don’t go to waste.
Content Marketing is an automatic filter of sorts. You see, only someone who is really interested in the content you’re providing will read it and take its value.
Only the people who are actively searching for the services your business provides will find your content while searching the internet. By properly positioning your company’s content you build trust with your ideal customers by providing them value.
It is hard to stay relevant nowadays. Consistently producing relevant content for your industry will help build brand trust, organically improve your SEO, provide your business with inbound leads and keep you on the mind of your potential customer.
Do you need help with your content marketing?
Let us know in the comments below what the hardest part of working on your content is?